Young and Profiting
A section dedicated to my professional internship as a Social Media Intern with YAP Media + Podcast, a highly rated education podcast hosting CEOs, best-sellers, actors, and more.
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Copywriting
As I began at Young and Profiting I was quickly introduced to their method of writing copy. I was quickly integrated and would assist in the creation of copy for the host, Hala Taha, on her LinkedIn account. It was definitely a great experience to learn the brand tone and voice.
Copy written for the introduction of a new client on the YAP Media LinkedIn page.
Copy written to embody independency and strike the reader as motivational.
Copy written for the introduction of a new client on the YAP Media LinkedIn page.
Client Replies
Not only was I able to write copy, but I also assisted in writing several replies to YAP Media clients' posts. Replying as the host of the podcast, Hala Taha, I had to reply in a way that is insightful and contributes as much as it is using her brand voice. It may be a small task, but has been vital in communication efforts to boost Hala's account
Social Media Management
One of the larger tasks I had my hand in was managing Hala Taha's Twitter account. I created 18 different tweets each week to be used for the next week of content. In my first month of running the account, it sustained 51.3K tweet impressions, 16.3K profile visits, and 64 new followers.
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Another part of my role in managing the account is to gather analytics from our daily posts. We gather these for later analysis.
Marketing Ops
Another task in my position was to assist in Marketing Operations when I could. My main research has been mainly surrounding organic growth tools that can be used safely on Instagram. The PDF goes through a brief presentation I made about research into different tools we could utilize.